Europe is one of the smallest continents and yet is divided into numerous small countries, all filled with history and culture that goes back thousands of years. It has much to see with many places to go, all relatively close together, yet has no unified Tourism strategy. It is time somebody begins to develop one!
The infrastructure is there. There is rapid, affordable transport throughout much of Europe in the form of roads, rail, and short flights. One can be about anywhere Europe in a matter of just a few hours. The Euro means that inflation is not a problem, one currency pays for everything just as it does throughout most of North America. These facts need to be emphasized.
Next, the strategy becomes a bit more complex. It needs to be noted and promoted that they are basically one people and need to support each other, but the differences should also be encouraged. Why promoting the same and then noting differences? It is to make people feel safer and join together, yet have different places to go and visit. In the Caribbean, most speak English and it is promoted as a “home away from home” with very different vistas and beautiful beaches: Europe needs to develop a similar strategy.
Different techniques could be easily used. Take architecture as an example. They could promote how everybody basically came from one source, but building styles and techniques changed over time. Was it due to geography, technology, or resources available. “Come see how our castles differ from yours” with each country taking pride in the castle, yet showing that everybody built them.
Food tourism is always possible. Have dinner in Paris followed by an overnight train ride to breakfast in Berlin. French escargot and wine followed by bratwurst and beer may sound strange, but would be appealing and exciting to many. Advertised that, with a European passport, it is quick and easy and one will promote intra-regional tourism.
Extra-regional tourism such as getting Americans to come to Europe might pose a different problem. Language can cause difficulties and the exchange rate needs to be stable (Thus the Eastern Caribbean Dollar never changes its relationship to the U.S. dollar). Market that most speak English and then encourage the Americans to travel to Europe to rediscover their roots and experience history. Those are major draws for American Tourists.
That is what is needed to develop a tourism strategy for all of Europe. Bring people together by showing common origins, yet emphasizing the differences and variety. Not an easy task!