Let me begin by saying, in the wee hours of the morning, when sleep just won’t come, I love a good infomercial. The Magic Bullet infomercial was among my favorites – despite the cringe-worthy acting. For half an hour, I was mesmerized by all of the wonderful things this incredible machine could do. It came with twenty or so attachments and accessories, and it seemed that the Magic Bullet could perform the task of any ordinary kitchen appliance, potentially simplifying food preparation and saving the consumer hundreds of dollars on other unnecessary gadgets. Therefore, the $100 price tag seemed more than reasonable.
I couldn’t wait to get one, and when my fiance and I happened upon a Magic Bullet in Bed, Bath, and Beyond for the incredible price of $50, we bought it immediately. It was a few days before New Year’s Eve, and we were planning to host a party at my fiance’s townhouse, so we were thrilled at the prospect of being able to mix and serve individual drinks – just like the infomercial promised. There wasn’t an opportunity to try it out beforehand, so on the night of the party, we pulled the Magic Bullet out of the box for the first time and set about chopping ice. Or at least trying.
First of all, it was a lot louder than the average blender, which is annoying in itself, and which creates a greater concern when sharing common walls in a townhouse or apartment situation. We might as well have been trying to chop ice with a chainsaw – and we probably would have been more successful. So much for frozen margaritas.
I will say that, as long as the ingredients are soft enough, say, if you’re trying to make smoothies, soup, salsa, pesto, etc., the Magic Bullet seems to work well, able to handle many general mixing jobs – although most jobs do, in fact, take longer than 10 seconds. Also, it was much smaller than I had expected. I suppose this might be a positive attribute for the consumer concerned with saving space, but the largest attachment is hardly bigger than the cup attachments, so making a large quantity of anything is out of the question. Thus, the promises of quick and easy food preparation fall flat. Perhaps the Magic Bullet is quick for whipping up single servings, but what about multiple servings? Suddenly, a few minutes of preparation and blending turns into 45 minutes of standing over this machine, trying to make enough to serve a group.
Thus, the Magic Bullet is great for making quick, single-serving dishes and general mixing. As a chopper, however, the Magic Bullet is not effective. The blades are simply too short, and they don’t seem to be sharp enough or powerful enough to handle tougher foods, such as meat and vegetables. For these items, you’d be better off purchasing a nice food processor. Otherwise, there are plenty of blenders out there that are equipped with numerous settings and stronger blades, usually priced around $60-70 – a much wiser and more versatile investment for the money.